The Swachhata Hi Seva (SHS) 2024 campaign, themed “Swabhav Swachhata, Sanskar Swachhata,” is a nationwide initiative in India aimed at promoting cleanliness and instilling a sense of responsibility among citizens. Focused on public participation, awareness, and comprehensive cleanliness, the campaign addresses waste management challenges through a “whole of society” approach. Key events include the Swachhata Pledge, door-to-door awareness campaigns, and Swachhata Awareness Rallies to engage communities and foster a culture of hygiene. These efforts aim to mobilize citizens, transform attitudes toward sanitation, and create a cleaner, healthier environment for all.
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